This paper contributes to the existing user-led business model innovation literature providing a theoretical framework of nine key-points a firm should look at while implementing such kind of business model. In order to understand the role of these elements in user-led innovations, we analyse an example considering a new emerging phenomenon, carpooling, focusing on what is happening in the Italian market and how the key players are structuring their business models.
Why is my car less mine? The emergence of user-led business models and insights from the Italian carpooling market
CASPRINI, ELENA;DI MININ, Alberto;
2013-01-01
Abstract
This paper contributes to the existing user-led business model innovation literature providing a theoretical framework of nine key-points a firm should look at while implementing such kind of business model. In order to understand the role of these elements in user-led innovations, we analyse an example considering a new emerging phenomenon, carpooling, focusing on what is happening in the Italian market and how the key players are structuring their business models.File in questo prodotto:
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