Communicate the environment and improve satisfaction and awareness in public stakeholders, the case study of a public environmental regional agency in Italy

Environmental regional agencies (ARPA) in Italy are public bodies responsible for monitoring, processing, and disseminating environmental data. In recent years, the significance of environmental and climate protection has markedly increased in public consciousness. A growing awareness of environmental impact and aspects is evident among stakeholders. These agencies play a pivotal role in disseminating environmental information, enhancing environmental awareness, and improving communication about environmental issues among citizens. This study delves into the case of an ARPA, adopting a mixed-method approach that combines quantitative survey analysis and qualitative content analysis to assess stakeholder perceptions. The agency considers it imperative to consistently monitor the expectations, needs, and assessments expressed by its stakeholders regarding the agency's services. The results of such monitoring serve as a foundation for activity planning and the identification of organizational and management solutions, aiming to enhance the overall communication system. The originality of this study lies in its integrated evaluation framework, which not only examines stakeholder satisfaction but also identifies potential gaps in environmental communication strategies. By offering an in-depth analysis of the interaction between public institutions and stakeholders, this research contributes to the broader discourse on public engagement in environmental governance, providing practical insights for improving institutional transparency and communication effectiveness.